MICHAEL FOODS

Spyder Trap was hired by Michael Foods to design and develop responsive websites for three of their largest brands: Crystal Farms Cheese, Simply Potatoes, and All Whites Egg Whites.
 
I used consumer research and competitive analysis to drive decisions on information architecture. Each brand had a unique story that I developed into custom-designed interactive infographics tailed to their audience’s needs. Recipes were completely redesigned to improve UX. Content was easily consumed on mobile  while cooking—not just before shopping. Traffic for recipes improved across the board while the infographic pages for Crystal Farms Cheese and All Whites out-performed any other pages on the site.

Crystal Farms Cheese

Role: IA, UX, UI

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Simply Potatoes

Role: IA, UX, UI

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All Whites Egg Whites

Role: IA, UX, UI

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Egg White Powder 

As part of our engagement with All White's, I also had an additional opportunity to do brand-positioning and conceptual work for a newly-created egg white based protein powder. We used keyword traffic and marketing availability to create concepts around two underserved categories: protein powder created specifically for womens’ health and protein powder using only natural ingredients.

Role: Strategy, UI, Branding, Packaging

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© 2020 by Ben Wood