Spyder Trap was hired by Michael Foods to design and develop responsive websites for three of their largest brands: Crystal Farms Cheese, Simply Potatoes, and All Whites Egg Whites.

 

I used consumer research and competitive analysis to drive decisions on information architecture. Each brand had a unique story that I developed into custom-designed interactive infographics tailed to their audience’s needs. Recipes were completely redesigned to improve UX. Content was easily consumed on mobile  while cooking—not just before shopping. Traffic for recipes improved across the board while the infographic pages for Crystal Farms Cheese and All Whites out-performed any other pages on the site.