Apigee as an API management and predictive analytics software provider that merged with Google in 2016. They came to us in the aftermath of that merger looking to update their brand to fall more in line with the Google ecosystem. I used style tiles to give Apigee some options on how to use Google’s various sets of brand standards to fill in the gaps of their existing brand. From there I developed digital-brand standard documentation to supplement the work being done by other vendors for print and marketing needs. At the conclusion of this exercise, I used those standards to design a new events section for their website, prior to it being brought under the Google Cloud umbrella.

 

Role: IA, UX, UI, Creative Direction