Cargill

CargillAg

CargillAg was a portal designed to provide information relating to futures bidding and commodities trading of agricultural products. User types included customer managers, farmers, grain elevator employees and state and federal regulators. Spyder Trap built prototypes for a redesign of the portal that gave customizable options for data visualization on the account level. The prototype was additionally responsive to mobile devices for use in the fields. After prototyping and upon completion of the portal, a responsive website was built to give basic commodities and pricing information to an external audience. The style guides for that site were then used as the basis for all responsive websites for Cargills brands using the then-new Thrive branding.

Role: UX, UI, Creative Direction

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I was also tasked with providing updated responsive websites for their Sunglo and Sportsman's Choice feed brands. I used collaborative moodboard exercises and workshops with stakeholders to define the look and feel for each brand. Applying this information, I created style guides that allow the teams to create new content and template types as the website evolved over time.

Sunglo Feeds

Role: UX, UI

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Sportsman's Choice

Role: UX, UI

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© 2020 by Ben Wood