Insite is a leader in B2B ecommerce solutions, but needed to stand out digitally to compete with larger established industry players. I collaborated with the content team to create optimal user flows and a targeted site structure, resulting in ease of conversion and clarity of capabilities. I then designed a website that reflects Insite’s premium market position in both look and function. SVG animations were utilized to lead users deeper down page content and reflect Insite's promise of connecting commerce.
Role: UX, UI